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Foodstagramming: An Epidemic

Have you ever made a labor-intensive meal at home, or ordered an exquisite meal at a restaurant that looked so delicious that you couldn't help but snap a photo of it with your smart phone? You see this:

But other people see this:

If this applies to you, you may have a foodstagramming problem. These people who take strategic overhead photos of their meals and post them to social have been coined as "foodstagramers." "Foodstagrammer" is a term for a social media enthusiast that specializes in the art of sharing of delicious, aesthetically pleasing food with his or her followers. It has become such a common occurrence that some upscale restaurants have gone as far as banning it. According to a NY Times post called "Restaurants Turn Camera Shy," these businesses believe that these foodstagrammers "totally disrupt the ambience" and when they witness table photography occurring, they politely ask customers to put their phones away.

Still, there are social media accounts with significant followings that preserve the craft of "food porn." @FoodInTheAir, an Instagram account I shamelessly follow, has 281K followers to date and a snap chat account that users can view for amusement, indulgence, and inspiration.

Posts about food has had major implications for Instagram, and other social sites such as FourSquare and Facebook, particularly if they can tie this data to a particular location. According to a post by Business Insider, "at the Cheesecake Factory in San Francisco, Foursquare has 890 user photos. And Instagram currently relies on Foursquare to tie location data to specific businesses; users can simultaneously post Instagram photos to Facebook and Foursquare."

There are many accounts just like @FoodInTheAir, and many social mediums that enable users to follow along and add to the conversation by posting photos with hashtags such as #foodintheair, #foodporn, and #foodie. Social media sites may change, but as long as people continue to love food (and people will always love food), foodstagramming will remain an Internet phenomenon.

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