Analytics Measurement Strategy: Ladera Resort

In this project, I acted as an Independent Consultant with Ladera as my client. My responsibility was to create a measurement strategy for their website using Google Analytics, and create a campaign for their wedding services using mediums of my choice - AdWords, Pinterest, and email.

The Pointer 2015

"The Pointer" is the title of UGA Panhellenic's annual recruitment publication. It educates women interested in or registered to participate in sorority recruitment about Greek Life's many facets.  As Vice President of Public Relations, I served as manager and editor of the publication and recruited advertisements from local businesses to fund printing.

Tools Recommendation: MailChimp vs. Constant Contact

In this project, I acted as a marketing analyst for a business in Atlanta seeking to expand its email marketing. In doing so, I evaluated email service providers MailChimp and Constant Contact across various platforms and made a final recommendation.

Bellwether Social Media Deep Dive Report

This report evaluates my first three months as a social media marketing intern for Bellwether. In the report, I look at analytics and determine the effectiveness of the company Instagram, Pinterest, MailChimp, and Facebook accounts and what my recommendations are going forward.